The Power of Publishing to Promote More Business
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About this ebook
Unleash the power of publishing eBooks and trade paperbacks about your business and leveraging distribution to add revenue, increase ROI, raise profit margins and prospect new customers to enhance your company's bottom line overall. Discover how to create the ultimate business card in 30 days to build your brand with Increased authority and enhanced credibility with your clients and customers.
Although there are more than 300K books published in the United States every year, and though there is a torrent of horrid, useless dreck flooding self-publishing platforms and printed and electronic book distribution venues, now is the best time to publish a book in order to promote your business, generate more customers and adding increased value to your current client base with commercially published material, viz., print-on-demand paperbacks and eBooks.
Consider the 5 Ps of Self-Publishing:
1. Promote yourself & your unique brand through a trusted communications medium.
2. Position yourself as an expert in your field.
3. Provide your audience added value with a resource they can reference again and again.
4. Profit financially through book sales in online stores.
5. Pursue new markets through a broadened reach.
Here are the benefits of publishing a book to promote your business:
1. Boost authority in your field of expertise.
2. Add value with great content to your existing client base.
3. Generate more online traffic to your website from readers of your book.
4. Increase credibility with potential clients and customers.
5. Treat yourself and your employees to a raise because of added revenue from more business.
And much, Much More!
Here's the thing...
If you're a business owner, you're already an expert on your industry. You know what you're talking about. You've probably written an abundance of content on topics within your field of expertise and you're in touch with your audience. Really, this is all you need to be able to write a book for your business.
Don't put it off a moment longer. Add value to your existing database with a book with which they will boast to their friends; and this book will show you how to get it written in just 30 days. Grab your copy right now!
Jon J. Cardwell
Jon J. Cardwell is a wretched sinner saved by God's free and sovereign grace. He lives in Anniston, Alabama with his wife, Lisa, and his mother-in-law, Virginia. He has four grown children and two grandchildren. He is the pastor at Sovereign Grace Baptist Church in Anniston after having ministered as a missionary and as a missionary-pastor in the Philippines, California, and remote bush Alaska.He is the author of the bestseller, Christ and Him Crucified, the CEO of Anniston Web Services and freelances as a copywriter, publisher, ghostwriter and video producer through Eclectic Cattle Productions, and the founder and overseer of Free Grace Tentmakers. Jon has also held the office of vice-chairman of the national Sovereign Grace Baptist Fellowship (2009-11), and was elected as chairman on September 13, 2011 and reelected to serve another year in 2012.His Christianity has been shaped tremendously and influenced deeply by such redeemed sinners as John Bunyan (1628-1688), Charles H. Spurgeon (1834-1892), John Newton (1725-1807), and Granville Gauldin (1929- ).
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The Power of Publishing to Promote More Business - Jon J. Cardwell
THE POWER OF PUBLISHING TO PROMOTE MORE BUSINESS
Create the Ultimate Business Card in 30 Days And Build Your Brand with Increased Authority
Published by Eclectic Cattle Productions at Smashwords
Copyright 2016 Jon J. Cardwell
Smashwords Edition, License Notes.
This eBook is licensed for your personal information only. This eBook may not be re-sold or given away to other people. If you would like to share this book with another person, please provide the link for the recipient. Thank you for respecting the hard work of this author.
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Table of Contents
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Thank You
Newsletter
About the Author
Social Media
Endnotes
Back to Top
Chapter 1
WRITE NOW!
John Steinbeck said, The profession of book writing makes horse racing seem like a solid, stable business.
This is quite the quote from the man who won the Nobel Prize for literature. Nevertheless, it's true. It was true then... it's true now. True then... and true now. This hasn't really changed since the award-winning author first made the statement in Newsweek on December 24, 1962.
Over fifty years later, there are over 300,000 books published in the United States every year [1] and most writers will be lucky to sell more than 500 copies of their books, regardless of whether they're in print via self-publishing or a traditional publishing house.
Then why do I insist, You must publish or perish, as they say. There's no better time to be published than right now!
If you're an artist, artisan, entrepreneur, business owner, or have a passion for or expertise in a particular field of any kind, you need to publish a book and get into print if you want to take your success to the next level; and self-publishing is the way to get it done. In the past, self-publishing has received an unfavorable label, yet it is undeserved.
Consider These Five Self-Publishing Facts
1. 30% of the Top 100 books on Amazon are self-published.
2. Self-publishing isn't new. The technology has changed to make it easier than ever.
3. Many famous authors have self-published according to publishing guru, John Kremer: [2] Benjamin Franklin, Edgar Allan Poe, Mark Twain, Zane Grey, Virginia Woolf, Leo Tolstoi, Ernest Hemmingway, Stephen King, and Ken Blanchard, just to name a few.
4. Self-published books won't go out of print like traditionally published books.
5. You can be in print immediately versus an 18-month wait from traditional publishing.
Moreover, if you're a business owner without a published book, depending upon the size of your business, you are robbing yourself of thousands, perhaps millions of dollars in revenue. You must publish or perish. Although this was an expression used in the academic world many years ago, it most certainly applies to businesses today. Your business and your brand must find an audience in print and in electronic books today. PERIOD.
Consider the Five Ps of Self-Publishing
1. Promote yourself & your unique brand through a trusted communications medium.
2. Position yourself as an expert in your field.
3. Provide your audience added value with a resource they can reference again and again.
4. Profit financially through book sales in online stores such as Amazon or Barnes & Noble.
5. Pursue new markets through a broadened reach.
A written book carries with it a great deal of prestige. I run into people all the time who, when they've heard I'm an author, tell me they've written a book as well. When I