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Blue Jeans: The Art of the Ordinary
Blue Jeans: The Art of the Ordinary
Blue Jeans: The Art of the Ordinary
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Blue Jeans: The Art of the Ordinary

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This fresh and accessible ethnography offers a new vision of how society might cohere, in the face of on-going global displacement, dislocation, and migration. Drawing from intensive fieldwork in a highly diverse North London neighborhood, Daniel Miller and Sophie Woodward focus on an everyday item—blue jeans—to learn what one simple article of clothing can tell us about our individual and social lives and challenging, by extension, the foundational anthropological presumption of "the normative." Miller and Woodward argue that blue jeans do not always represent social and cultural difference, from gender and wealth, to style and circumstance. Instead they find that jeans allow individuals to inhabit what the authors term "the ordinary." Miller and Woodward demonstrate that the emphasis on becoming ordinary is important for immigrants and the population of North London more generally, and they call into question foundational principles behind anthropology, sociology and philosophy.
LanguageEnglish
Release dateFeb 1, 2012
ISBN9780520952089
Blue Jeans: The Art of the Ordinary
Author

Daniel Miller

Daniel Miller is Professor of Anthropology at UCL. He has specialised in the anthropology of material culture, consumption and now digital anthropology. He recently directed the Why We Post project about the use and consequences of social media. He is author/editor of over 40 books including The Comfort of Things, A Theory of Shopping, Stuff, Tales from Facebook and his most recent book about hospice patients, The Comfort of People.

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