Microsoft Data Mining: Integrated Business Intelligence for e-Commerce and Knowledge Management
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About this ebook
Data mining refers to a set of technologies and techniques by which IT professionals search large databases of information (such as those contained by SQL Server) for patterns and trends. Traditionally important in finance, telecommunication, and other information-intensive fields, data mining increasingly helps companies better understand and serve their customers by revealing buying patterns and related interests. It is becoming a foundation for e-commerce and knowledge management.
- Unique book on a hot data management topic
- Part of Digital Press's SQL Server and data mining clusters
- Author is an expert on both traditional and Microsoft data mining technologies
Barry de Ville
Barry de Ville is a Solutions Architect at SAS. His work with decision trees has been featured during several SAS users' conferences and has led to the award of a U.S. patent on "bottom-up" decision trees. Previously, he led the development of the KnowledgeSEEKER decision tree package. He has given workshops and tutorials on decision trees at such organizations as Statistics Canada, the American Marketing Association, the IEEE, and the Direct Marketing Association.
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