Music 4.1: A Survival Guide for Making Music in the Internet Age

By Bobby Owsinski

(Music Pro Guides). Featuring the latest music business and social media concepts as well as brand-new interviews with a variety of the industry's top movers and shakers, Music 4.0: A Survival Guide for Making Music in the Internet Age is a completely updated version of the previous best-selling editions! How has streaming music impacted the artist and the industry? Who are the new industry players? Why do traditional record labels, television, and radio have increasingly less influence in an artist's success? How should music be marketed and distributed in this new world? How do you make money when listeners stream your music? What's the best way to develop your brand? How are Facebook, Twitter, and YouTube best used as marketing tools? What are the new technologies being introduced that will influence how we sell and market our work? All these questions are answered in this updated version of Music 4.0 , along with some new high- and low-tech tips for inexpensive marketing and promotion.

• Language: English
• Publisher: Hal Leonard LLC
• Release date: Apr 1, 2014
• ISBN: 9781480397132

Bobby Owsinski

Producer/engineer Bobby Owsinski is one of the best selling authors in the music industry with 24 books that are now staples in audio recording, music, and music business programs in colleges around the world, including The Mixing Engineer's Handbook, Social Media Promotion For Musicians, and The Music Business Advice Book. He's also a contributor to Forbes as a category expert on the new music business, his long-running production and music industry blogs have won numerous industry awards, and he's appeared on CNN and ABC News as a music branding and audio expert. Bobby's highly-rated Inner Circle podcast is now in its 9th year, with more than 500 episodes that feature mover and shaker guests from all parts of the music industry. He's also recently produced and mixed albums that appeared at #2 on the Billboard Blues Chart and #5 on the Apple Music Rock Chart.