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Ebook177 pages2 hours
The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite
By Michael Port and Elizabeth Marshall
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About this ebook
Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite. Find an entirely sound approach to building better client relationships and closing more sales by doing the exact opposite that conventional sales advice dictates. Re-examine the most well-worn sales tactics in the business and discover specific and actionable strategies and principles that will help you close more sales today.
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Author
Michael Port
MICHAEL PORT, the New York Times best-selling author of five books, including Book Yourself Solid, has been featured on all the major TV networks and is one of the highest-rated speakers working today. He runs a company of experts advising businesses on marketing, business development, and public speaking. Learn more at www.MichaelPort.com.
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