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Strategic Management for Tourism Communities: Bridging the Gaps
By Alice Rains Trulock and Ann E. Murphy
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Strategic planning within a community framework is essential for tourism to reach its potential. This book combines the four principal functions of business management and stakeholder analysis to develop a model of collaborative decision making. This model offers a template for communities to understand and make the most of their tourism resources.
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Alice Rains Trulock
The late Alice Rains Trulock was a retired personnel manager and politician in Indianapolis, Indiana.
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