How to Engage Youth to Drive Corporate Sustainability: Roles and Interventions

By Nicolò Wojewoda

Young people can bring significant value to corporate sustainability efforts, in their multiple roles as social customers, future intrapreneurs, and impact partners. 'How to Engage Youth to Drive Corporate Sustainability' raises awareness among business professionals of the specific roles that young people could play in their projects or more widely in their organizations. And it provides practical steps that professionals can take to engage young people and drive forward – with more effectiveness and legitimacy – their corporate sustainability efforts. The book focuses on the three key roles that young people can play (social customers, future intrapreneurs, and impact partners). For each of these roles, there is a case study illustrating how successful companies or youth organizations have harnessed the energy and talent of young people in that role. Finally, some considerations are outlined on the future of youth engagement in CSR, in consideration of the changing nature of the sustainability space.

• Language: English
• Publisher: DoSustainability
• Release date: May 7, 2013
• ISBN: 9781909293496