Blog Fun and Fast: The Must Use Guide for Real Estate Agents
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About this ebook
Real estate agents can blog with ease and get noticed using the formats and templates available in this book. Gone forever is the question, "What do I blog about this week?" Real life formats along with an editorial calendar sample keeps ideas fresh and ready to publish. You'll learn how to glance at a house and write a post or instruct your clients and potential clients about issues important to them.
Blogging is a fun way to be your own publisher, provide a service to the community, attract new real estate clients, and communicate with those clients in escrow.
Blogging for real estate agents is more than writing about houses. The medium lets you display your credibility, knowledge, and care about houses, personal finance, and the community at large.
Don't get stuck for ideas. Learn how to organize your blog content and be a go-to voice in your local real estate industry.
Don Simkovich
Don's interviews with business owners and entrepreneurs have given him insight on Southern California's last family owned dairy, the budding shoe enterprise of a NBA wife, and men and women who have followed their childhood passions and built lasting enterprises.
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Blog Fun and Fast - Don Simkovich
Blog Fun and Fast:
The Must Use Guide for Real Estate Agents
By
Don Simkovich
Copyright © 2014, Don Simkovich
All rights reserved.
Smashwords Edition
This book is licensed for your personal enjoyment only. This book may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please purchase your own copy. Thank you for respecting the hard work of this author.
Cover Design by Natalie Andres, www.holepunchdesign.com
Formatting by Bob Houston eBook Formatting
Photography by Paul Embergher, http://www.emberghermedia.com
Table of Contents
INTRODUCTION
PART 1 - Home: A Wealth of Blog Posts
PART 2 - Finance
PART 3 - Community
PART 4 - Editorial Calendar
PART 5 - Advice, Answers, and Resources
PART 6 - Beyond Blogging
IN CLOSING
ACKNOWLEDGEMENTS
INTRODUCTION
You've just toured an open house and the kitchen countertop, the stove, and the interior color combination are perfect. This is the style you tried to explain to a client who's trying to sell her house, but her attention was divided the last time you met with her and her family. She focused on the paperwork you gave her, her husband was out of town, and her kids needed dinner.
You didn't get the chance to point out specific tips that would make the house sell for the upper end of the market's asking price.
If you had a blog with a post titled 5 Ways to Boost Your Home's Chance for a Quick Sale
then you could tell her you were sending her the link. During a quiet moment, she could read your advice and see sample pictures. A follow-up phone call to make sure she read the post would show her you care, and she could tell you directly if she had indeed read and understood your advice. It would deepen a connection and you could ask her to email the post to someone else who may have a similar need.
You walk out of the open house and catch up with the weekly caravan. Writing a blog may be a good idea but where do you get the time to write posts, find pictures to upload with the words, and struggle to find topics on a consistent basis. You might get some exposure, but it doesn't seem worth the effort. Most of your leads come through referrals and you already spend considerable time attending chamber of commerce events, showing up at a business networking group to share leads, and you even play in one or two annual golf tournaments. Plus, the number of refrigerator magnets you've mailed out the last three years could swamp an appliance store.
Blogs are a good idea, you conclude, but to do one properly you'd have to hire a freelance writer because, heck, you're not really a writer.
While I'm available to write blog content for real estate agents, the purpose of this ebook is to give you content ideas and a structure to help you create a quality blog post at least once per week and generate local search traffic. I believe you can find the time to write if you organize ideas and place them inside a structure. This lets you think in a particular format while you're on a