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The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative
The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative
The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative
Ebook498 pages7 hours

The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative

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How leaders can use the right story at the right time to inspire change and action

This revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains how you can learn to tell the right story at the right time.

  • Stephen Denning has won awards from Financial Times, The Innovation Book Club, and 800-CEO-READ
  • The book on leadership storytelling shows how successful leaders use stories to get their ideas across and spark enduring enthusiasm for change
  • Stephen Denning offers a hands-on guide to unleash the power of the business narrative.
LanguageEnglish
PublisherWiley
Release dateJan 21, 2011
ISBN9781118008782
Author

Stephen Denning

STEPHEN DENNING is a renowned management innovator and popular Forbes.com columnist. A former World Bank executive, he serves on the advisory board for the Drucker Forum and is the author of several books including The Leader's Guide to Radical Management.

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    The Leader's Guide to Storytelling - Stephen Denning

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