The BlogMaster Blueprint: How to Make Serious Money Blogging
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The BlogMaster Blueprint - Will Paoletto
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Chapter 1: How to Select a Topic/Niche
So, how do you select a topic for your blog? I believe that you should write about what you know and write about your true passion. Doing so will give you the greatest chance of success. ThisBlogRules is a humour/cool art/entertainment blog. You may want to create a blog about a more narrow topic. If your passion is poker, then by all means, create a blog about that. The goal is to become an authority figure in the area that you’ve chosen to blog in. So, for your first blog anyway, I strongly suggest that you choose a topic that you know inside and out and actually enjoy writing about. Odds are that there is going to be an audience. Look how many books are in the bookstore. Blogs operate the same way. We’ll cover keyword research and pegging down what specific topics to blog about in Chapter 3. Don’t skip ahead! You’ll ruin the whole damn book.
So, you may be wondering, if your blog is about say, poker, is it better to make the entire focus of the blog about various elements of poker, or narrow it down to one specific area, such as poker tips--or more narrow than that even, perhaps Texas holdem tips (Texas holdem is a kind of poker game, if you’re not a poker cognoscente). The answer is that it depends. If you want to make an all-encompassing poker blog, you can create different categories of the blog, and devote each category to one area. One for poker news, one for poker tips etc. You just want to make sure that the primary theme of your blog isn’t too narrow because you want to get traffic.
When deciding on the name for your blog, you may want to put the keywords of the topic you are blogging about in the URL. Something witty and catchy will do wonders to grab people’s attention. If your blog is about cooking, then a name like CookingwithCline.com works, if your name is Patti Cline. You may instead decide to go the route of getting an exact match domain name of your primary topic. For instance, if your blog is about poker tips, you might try and buy PokerTips.com or PokerTips.net (assuming that URL was a non-developed website for sale). I wouldn’t spend more than $10,000 on your URL if it’s taken because, if you have that