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    How a Blog Held Off the Most Powerful Union in America
    How a Blog Held Off the Most Powerful Union in America
    How a Blog Held Off the Most Powerful Union in America
    Ebook89 pages1 hour

    How a Blog Held Off the Most Powerful Union in America

    By Paul Levy

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    About this ebook

    The decline in private sector unions in America is well documented, but some unions have bucked this trend, most notably the 2.1 million member Service Employees International Union. Its former president liked to say: “We use the power of persuasion first. If it doesn’t work, we try the persuasion of power.” The targets of SEIU’s corporate campaigns find themselves on the defensive and, tied to traditional public responses, are often flummoxed by the intensity and thoroughness of the SEIU’s efforts. There is, however, a new arrow in the quiver that can be used by firms that are being attacked in a corporate campaign. Social media offers an effective remedy, if used early, thoughtfully, and decisively. This book tells the story of one such counter-campaign, a story of how a blog held off the most powerful union in America. With a foreword by Professor David P. Boyd, D'Amore-McKim School of Business, Northeastern University.
    LanguageEnglish
    PublisherBookBaby
    Release dateApr 13, 2014
    ISBN9781467572552
    How a Blog Held Off the Most Powerful Union in America
    Author

    Paul Levy

    Paul Levy is a pioneer in the field of spiritual emergence and a Tibetan Buddhist practitioner for more than 35 years. He is the founder of the Awakening in the Dream Community in Portland, Oregon, and the author of several books, including Dispelling Wetiko. He lives in Portland, Oregon.

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      Book preview

      How a Blog Held Off the Most Powerful Union in America - Paul Levy

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