Chasing String in the Digital Era
By Jaffer Ali
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About this ebook
If you ever had a pet cat, you would understand how it chased string endlessly, seemingly without purpose. While we can never be sure what purpose is in the cat’s mind, modern day marketers are doing their best feline imitation. Only the digital string being chased is behavioral targeting, Big Data and a love of all things new (neomania). Our industry is chasing this string all the while purring like a kitten.
Politics, economics, marketing and media are discussed in this collection of insightful essays, each of which can stand on its own. But, collectively, a business and worldview emerges.
Jaffer Ali
Jaffer is a serial entrepreneur and in addition to his career has written hundreds of articles covering the online media and marketing landscape plus three other books: Corporate Soul; The Prisoner Home Companion; and Palestine: A Chronicle of Passion and Politics. Chasing String In The Digital Era is his latest contribution to the ongoing debate raging within the technology community. Jaffer is known as a bit of a contrarian whether writing on media, marketing or politics.
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