The Story of Conscious Leadership: Pocket Guide

By Ryan Caradonna Jake Caines

Today’s leadership may not be dead, but it is definitely dormant, as extensive focus on behavior change has rendered it powerless. To generate impact, a leader must dig beneath the surface and deal with the real issues.

“The Story of Conscious Leadership” awakens the story of great leadership and restores it to a conscious level. In this pocket guide, leadership experts Caines and Caradonna:

- Introduce a new leadership model, "Belief > Behavior > Outcome"
- Explore the core issues that render most attempts at behavior change ineffective
- Change the focus from “what you do” to “who you are”

To further your impact, you must first deepen your roots. Instead of teaching leadership and developing competencies that quickly become obsolete, Conscious Leadership transforms leaders and expands their capacity.

• Language: English
• Publisher: Ryan Caradonna Jake Caines
• Release date: May 15, 2012
• ISBN: 9780984852239

Ryan Caradonna Jake Caines

Ryan Caradonna and Jake Caines co-authored “The Story of Conscious Leadership” drawing from their extensive commercial backgrounds and leadership expertise. They have a breadth and depth of national and international experience that spans multiple industries and encompasses sales, sales leadership, sales force deployment and optimization, general brand management, business development, multichannel marketing, operations, training, and product management across the life cycle. They have created, designed and executed a number of market preparation and penetration platforms requiring proficiency in customer needs assessment, market analysis, competitive intelligence, customer segmentation, and positioning strategies. These platforms include the launch and strategic leadership of three sales forces and numerous products as well as the design, implementation and subsequent customization of both personal and non-personal promotional programs. About Jake Jake attended the University of Georgia where he received a BBA in Marketing, and has earned a postgraduate certificate in Strategy and Innovation from the Massachusetts Institute of Technology. He has received multiple certifications for marketing and commercial excellence, which remain his specialty and passion despite a diverse set of experiences. Jake is an avid runner and loves extreme sports. He currently lives in Atlanta, GA with his wife Molly and their daughter, Zoe. About Ryan Ryan attended Duke University where he received a B.A. in Sociology and a certificate in Marketing. After a brief stint with semi-pro baseball, he founded a non-profit organization for students at Wake Forest University in Winston-Salem, NC. Ryan received his MBA with a concentration in accounting from The University of Texas at Dallas. He has also earned a post-graduate certificate in Operations Strategy from the Massachusetts Institute of Technology and has completed post-graduate programs focusing on leadership and strategy at The Wharton School of Business. Ryan currently lives in Wayne, PA with his wife Lindsay and their son, Chase.

Book preview

Introduction

Conventional leadership is influence.

Conscious Leadership is impact.

The depth of a leader’s roots determines the breadth of a leader’s impact.

It is not enough to simply change behaviors. You must go deeper and get to the roots. You have to change beliefs.

To expand your impact, you must first deepen your roots.

Pulling Weeds

When I was a kid, my parents often enlisted my help with yard work. Inevitably, I was assigned the task of pulling weeds. Strangely, to a 7-year-old boy, this task seemed pretty easy…and fun. I would just grab the top of the weed and yank. Most of the time, the weed’s bright green stalk would snap just above the ground, leaving