Bill Effros is just an ordinary homeowner. He developed the 5-day method 31 years ago after a realtor advised him to run a desperation sale. Then an old friend convinced Effros to ...view moreBill Effros is just an ordinary homeowner. He developed the 5-day method 31 years ago after a realtor advised him to run a desperation sale. Then an old friend convinced Effros to write this book. Since then, tens of thousands of other ordinary homeowners have read this book and sold their homes in 5 days for more money than they could get using any other method.view less