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John F. Tanner, Jr.
John F. (Jeff) Tanner Jr. is Professor of Marketing
at Baylor University’s Hankamer School of
Business and an active consultant in the areas
of marketing strategy and customer relationship
manageme...view moreJohn F. (Jeff) Tanner Jr. is Professor of Marketing
at Baylor University’s Hankamer School of
Business and an active consultant in the areas
of marketing strategy and customer relationship
management. He has published over 70
articles in the leading marketing journals, as
well as 13 other books. Dr. Tanner’s experience
includes working with start-ups, both in the
profit and nonprofit sectors, as well as clients
that include Cabela’s, Gallery Furniture, Teradata,
NewLeads, Korcett, G2c, and a number of
small, but fast-growing, companies.view less
Books by John F. Tanner, Jr.
Dynamic Customer Strategy: Today's CRM Analytics and Dynamic Customer Strategy: Big Profits from Big Data Rating: 0 out of 5 stars0 ratings