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JW Gu
“Joey ‘JW’ Gu has been leisurely writing and shooting photography since middle school and has published works with SPIN, The New York Times, as well as Switzerland’s largest English business magazi...view more“Joey ‘JW’ Gu has been leisurely writing and shooting photography since middle school and has published works with SPIN, The New York Times, as well as Switzerland’s largest English business magazine and a fashion publication based in Amsterdam. His wife and co-author Simona Mok has a background in banking and finance and has built a career in private equity and investment, along with an analytical portfolio of consumer trend insights and brand performances.
“Currently, they are both business proprietors and consultan…”
—You know what, trying to define yourself IS like trying to bite your own teeth, perhaps with braces and a salty fist in your mouth.
—What we are is simply THIS: flawed, struggling, and sometimes barely holding on. We have our rough days just like everyone else. But we’re learning and working hard and have our shiny ones too! And it’s these bright days that continue to get us here, and the not-so-bright ones that help us treasure it.
—One could also say we’re an unfinished manuscript, still drafting AS we’re telling our story.
“When they’re not creating memories with their two cosmic sons and a female mustached dog named Chopper, Joey and Simona are co-founding partners running The Pacer Company, a consulting and training company based just outside of Shanghai, China. Eventually, they will once again call Southern California their home, where they plan to continue exploring and developing further opportunities for business, writing, and their family.”
—Thanks for reading! Follow our roguery and ramblings on Instagram & Twitter @lemonaidbook as we continue our exploration of life and infusions.view less
Books by JW Gu
Lemon-Aid: Our Love-and-Not-Love Story With Fruit and Vegetable Water—and How We’re Better at Managing Sugar Addiction Because of It