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Thomas W. Gruen
The Team of Prof. Daniel Corsten and Prof. Thomas Gruen have been studying availability in consumer goods markets for more than 20 years, bringing a unique blend of operations and marketing to comp...view moreThe Team of Prof. Daniel Corsten and Prof. Thomas Gruen have been studying availability in consumer goods markets for more than 20 years, bringing a unique blend of operations and marketing to comprehensively address issues facing retailers and manufacturers. Beginning in 2000, and supported by multiple grants from Procter & Gamble, they have been continually addressing issues of out-of-stocks in consumer goods retail. As the retail world shifted towards e-commerce, Corsten and Gruen pioneered research focusing on “online availability” examining supplier, retailer, and online shoppers’ views of online availability in the consumer goods industry. They provide a global perspective, focusing on Europe, North America, and Asia.
Daniel Corsten is Professor of Operations and Technology Management at IE University’s Business School in Madrid. He obtained his MSc from University of Cologne and his PhD from University of St Gallen.
Thomas W. (Tom) Gruen is Professor of Marketing at The Paul College of Business and Economics at the University of New Hampshire. He holds Ph.D., MS, and MBA degrees in Marketing from Indiana University’s Kelly School of Business.
Both are distinguished academics and retail industry experts, publishing numerous reports and articles including the Harvard Business Review. They are in high demand as speakers at consumer goods industry conferences. Co-founders of the AvailabilityLab, their work reaches a world-wide audience.
4.11.22
The Team of Prof. Daniel Corsten and Prof. Thomas Gruen have been studying availability in consumer goods markets for more than 20 years, bringing a unique blend of operations and marketing to comprehensively address issues facing retailers and manufacturers. Beginning in 2000, and supported by multiple grants from Procter & Gamble, they have been continually addressing issues of out-of-stocks in consumer goods retail. As the retail world shifted towards e-commerce, Corsten and Gruen pioneered research focusing on “online availability” examining supplier, retailer, and online shoppers’ views of online availability in the consumer goods industry. They provide a global perspective, focusing on Europe, North America, and Asia.
Daniel Corsten is Professor of Operations and Technology Management at IE University’s Business School in Madrid. He obtained his MSc from University of Cologne and his PhD from University of St Gallen.
Thomas W. (Tom) Gruen is Professor of Marketing at The Paul College of Business and Economics at the University of New Hampshire. He holds Ph.D., MS, and MBA degrees in Marketing from Indiana University’s Kelly School of Business.
Both are distinguished academics and retail industry experts, publishing numerous reports and articles including the Harvard Business Review. They are in high demand as speakers at consumer goods industry conferences. Co-founders of the AvailabilityLab, their work reaches a world-wide audience.
4.27.22
Thomas W. Gruen and Daniel Corsten have been studying availability in consumer goods markets for more than twenty years, bringing a blend of operations and marketing to comprehensively address issues facing retailers and manufacturers. Supported by multiple grants from The Procter & Gamble Company, they have been addressing issues of out-of-stocks in consumer goods retail for decades. As the retail world shifted toward e-commerce, they pioneered research focusing on online availability. They provide a global perspective, focusing on Europe, North America, and Asia. Both are distinguished academics and retail industry experts. Through publishing, speaking, and consulting, their work reaches a worldwide audience.view less
Books by Thomas W. Gruen
Shelf-Confidence: A Practical Guide to Reducing Out-Of-Stocks and Improving Product Availability in Retail