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Sharam Sadeghi
SHARAM SADEGHI, the author of this eBook, is a sales and marketing professional and career coach with proven success in driving marketing strategies and execution at Fortune Global 500 companies. "...view moreSHARAM SADEGHI, the author of this eBook, is a sales and marketing professional and career coach with proven success in driving marketing strategies and execution at Fortune Global 500 companies. "Defensive Marketing – Apples’s Overlooked Key to Success" is the topic of his Master Thesis to complete the two year’s Executive MBA program in 2012, held at Northwestern University’s Kellogg School of Management in partnership with WHU-Otto Beisheim School of Management.
TIM CALKINS, the supervisor of this publication, is clinical professor of marketing at Northwestern University’s Kellogg School of Management. Tim teaches marketing strategy, biomedical marketing and strategic marketing decisions in Kellogg’s full-time, part-time and executive MBA programs.view less