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Efrain Rovira
Efrain Rovira is an individual with an insatiable intellectual curiosity. A native of Panama, he came to the US on a Walton Foundation Scholarship. After moving between Panama and ...view moreEfrain Rovira is an individual with an insatiable intellectual curiosity. A native of Panama, he came to the US on a Walton Foundation Scholarship. After moving between Panama and the US a few times, he planted roots in Texas. Although he has spent most of his career in high tech and by traditional measures has been very successful, he is most proud of what he has accomplished as a father, husband, son, brother, and friend.
In business, he has led sales, marketing, strategy, channel, product management, and marketing communications at the executive level in Fortune 10 companies. He has also been the general manager of multibillion-dollar businesses globally and regionally.
Efrain enjoys developing plans about how to grow. For him, growth is about not just business growth but also personal growth. He has coached and mentored many successful executives and budding entrepreneurs. He offers advice beyond standard professional development and executive mentorship, helping people think about their careers in the broader context of their whole lives and their plans. Efrain loves to build mental models of all aspects of life – developing formulas for living better. He has captured many of these coaching ideas and models in The Me of Tomorrow, his first book.
Efrain’s ghostwriter, Nick Collins, helped put these ideas down on paper. Efrain and Nick have been friends and business associates for more than twenty years. Nick has pressure-tested many of Efrain’s ideas and challenged them with his blend of curiosity and skepticism, choosing to adopt many of them as life challenges along the way. Nick is an Anglo-American market strategist and researcher currently living near Oxford in England.view less