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author
Caroline Perkins
CAROLINE PERKINS has built her
expertise in sales and marketing during
more than 25 years in the food industry
and five years of teaching marketing at
the graduate level. As editor-in-chief of
ID, ...view moreCAROLINE PERKINS has built her
expertise in sales and marketing during
more than 25 years in the food industry
and five years of teaching marketing at
the graduate level. As editor-in-chief of
ID, a trade magazine for the foodservice
distribution industry, she interviewed and
observed hundreds of distributor sales reps,
many of whom have acted as advisors for
this book. Caroline is co-founder of SPEAK
Foodservice, a training and communications
company dedicated to increasing
understanding of the inner workings of the
foodservice industry in order to improve supply-chain collaboration and
foster successful business growth. She is active in the industry as an editor,
writer, consultant and speaker. She lives and works in New York City.view less