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Scott Lively
Scott Lively, president of Raise American, is an organic food entrepreneur and an absolute freak about beef. Scott left a successful career in the IT industry to found the U.S.’s l...view moreScott Lively, president of Raise American, is an organic food entrepreneur and an absolute freak about beef. Scott left a successful career in the IT industry to found the U.S.’s largest organic beef producer. Today, he oversees a broad portfolio of company and private label and brands. A self-professed beef geek, he boasts that he knows every cut of beef as if he cut it himself. He divides his time between Scottsdale, Arizona, and Martha’s Vineyard, where he is an owner of the Martha’s Vineyard Sharks, a collegiate baseball franchise that is part of the NECBL. Scott is an advocate of local economic development and regenerative farming practices applied to large agriculture.view less
Books by Scott Lively
For the Love of Beef: The Good, the Bad and the Future of America’s Favorite Meat