Rating: 4 out of 5 stars
4/5
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author
Santosh Desai
One of India's best-known social commentators and advertising and marketing professionals, Santosh Desai is a columnist with several prominent publications. He writes extensively o...view moreOne of India's best-known social commentators and advertising and marketing professionals, Santosh Desai is a columnist with several prominent publications. He writes extensively on media, popular culture, consumer markets and everyday life. He heads Future Brands, a branding services and consulting company, and was earlier the president of McCann Erickson India. Desai is a graduate in economics, and a postgraduate in management from IIM, Ahmedabad.view less