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Muyiwa Kayode
Muyiwa Kayode has more than two decades of marketing communications and brand management experience, having worked on numerous local and international brands. He co-founded USP in ...view moreMuyiwa Kayode has more than two decades of marketing communications and brand management experience, having worked on numerous local and international brands. He co-founded USP in 1998, and by 2001 the company was pioneering the evolution of brand management consulting in Nigeria with the brand re launch of Prudent Bank and the launch of Zinox, Nigerias first computer brand. In 2003, the company officially repositioned as Nigerias Premier Brand Management Consultancy, with a mission to help its clients build globally competitive brands. A graduate of the University of Lagos, Muyiwa Kayode has attended the Consumer Marketing Strategy as well as the Business to Business Marketing Strategy courses at the prestigious Harvard Business School.
A passionate jazz guitarist, he resides in Nigeria with his family.view less
Books by Muyiwa Kayode
The Seven Dimensions of Branding: Brand Building from the African Perspective