Rating: 3 out of 5 stars
3/5
Loading
KP![]()
author
Koen Pauwels
KOEN PAUWELS is an award-winning professor, consultant, and expert on the topic of marketing ROI. After receiving his Ph.D. at UCLA, he taught at Dartmouth's Tuck School of Business before joining ...view moreKOEN PAUWELS is an award-winning professor, consultant, and expert on the topic of marketing ROI. After receiving his Ph.D. at UCLA, he taught at Dartmouth's Tuck School of Business before joining Ozyegin University.view less
Books by Koen Pauwels
It's Not the Size of the Data -- It's How You Use It: Smarter Marketing with Analytics and Dashboards