Rating: 3 out of 5 stars
3/5
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author
Cele C. Otnes
Cele C. Otnes is Professor of Marketing at the University of Illinois at Urbana-Champaign and the author of Cinderella Dreams: The Allure of the Lavish Wedding.
Pauline Maclaran i...view moreCele C. Otnes is Professor of Marketing at the University of Illinois at Urbana-Champaign and the author of Cinderella Dreams: The Allure of the Lavish Wedding.
Pauline Maclaran is Professor of Marketing and Consumer Research at Royal Holloway, University of London.view less