Define Yourself: When Passion, Purpose and Business Collide

Written by Aaron Smith

Narrated by Aaron Smith

What happens when passion, purpose and business collide?

A global fitness franchise is born.

After discovering dynamic reformer Pilates in a boutique London studio, Aaron Smith brought the concept back to Australia under his own KX brand, disrupting the fitness industry and building a formidable franchise. But success doesn’t come to those who aren’t willing to sweat.

Define Yourself is a dynamic journey through the history of KX Pilates that will show you:

• How a simple idea can become a BIG business
• Why KX became an unstoppable force in the fitness industry
• The value of travel and seeing the world
• The ins and outs of franchising as both a franchisor and franchisee
• What it really takes to succeed in business and in life

KX’s purpose is clear: “We change lives for the better.”

Join Aaron on a trip through KX Pilates history. Witness a raw account of every tough decision, every success, every failure. Be inspired to chase your dreams, put in the hard work, and Define Yourself.

• Language: English
• Publisher: Dean Publishing
• Release date: Oct 26, 2023
• ISBN: 9798868677113

Aaron Smith

T.C. Boyle is an American novelist and short-story writer. Since the mid-1970s, he has published eighteen novels and twelve collections of short stories. He won the PEN/Faulkner Award in 1988 for his third novel, World’s End, and the Prix Médicis étranger (France) in 1995 for The Tortilla Curtain. His novel Drop City was a finalist for the 2003 National Book Award. Most recently, he has been the recipient of the Mark Twain American Voice in Literature Award, the Henry David Thoreau Prize, and the Jonathan Swift Prize for satire. He is a Distinguished Professor of English Emeritus at the University of Southern California and lives in Santa Barbara.