Persuasion: The Art of Getting What You Want

Written by Dave Lakhani

Narrated by Dave Lakhani

The outcome of most persuasive events is determined before you ever say a word. People may know how to sell, but most were never taught how to persuade. Persuasion expert Dave Lakhani breaks down the process into easy-to-use steps, teaching the listener not only how to persuade, but the biology and psychology behind it as well.

Persuasion is key to every aspect of sales, marketing, and negotiations. This audiobook reveals today's most effective persuasion techniques for business professionals, which can easily be applied to their personal lives as well.

Though the techniques are similar, Lakhani draws a hard line between persuasion and manipulation, with the primary distinction being intent. True persuasion is based in truth, honesty and inquisitiveness, and the ability to tell a powerful story and to meet the expectations of those one is trying to persuade. Good persuasion is a practiced art - so Lakhani gives the listener:


A map for the persuasive process

Persuasion tools and instructions for use

17 persuasion tactics to instantly persuade

The Persuasion Equation

The Six Tenets of Persuasion

Steps to becoming an expert in just 30 days

Quick Persuaders: tools to use every day

Citing the opinions of noted neuroscientists, psychologists, and influence professionals, and featuring examples of persuasion at work in sales, copywriting, advertising, negotiations, and personal interactions, this audiobook supports its theories and shows how to get a message through the electronic clutter facing decision-makers today.
The listener will learn to layer on tactic after tactic to methodically and effectively break down natural resistance, increase the emotions of acceptance and desire, and move the prospect to the right outcome: the outcome the listener desires.

• Language: English
• Publisher: Ascent Audio
• Release date: Aug 8, 2011
• ISBN: 9781596598928

Reviews for Persuasion

[AdamJohn · Rating: 3 out of 5 stars]

Misleading. Talks more about advertising and less about influence, which is what the book is about. It focuses too much on sales influence which is a different skill to influence within your organisation and coworkers.

[Krisna Bhargava · Rating: 3 out of 5 stars]

Excellent content, poor reader: he was way too fast and did not deliver in a way that made it easier to digest concepts.

[DrChirag Patel · Rating: 3 out of 5 stars]

you should listen at least once..... nice book on persuasion

[Art · Rating: 4 out of 5 stars]

Not a book with a bunch of fluff. This is the real deal. Lakhani writes from both experience and research. I expect to listen to it 3 or more times.

[MauricioMejia · Rating: 5 out of 5 stars]

This book reminded me that reading is power! Great read

[Isabela Moldovan · Rating: 5 out of 5 stars]

I loved the content but in my opinion it is being read a bit too fast.

[Nabil Kania · Rating: 5 out of 5 stars]

Too tough to get through for most people. The writer however is highly competent and intelligent. My advice to him is to learn how to write more emotionally and story like. I personally think it is a very useful book and I've learned a lot from it.

[Khai Phung · Rating: 4 out of 5 stars]

Not tried every to apply so much, but after listening to all chapters, I will.

[Oli Permaculture · Rating: 5 out of 5 stars]

To the point, lots of great takeaway nuggets and actionable steps. Highlights the importance of morals when utilising these strategies. Need to listen again to help take bigfer bolder action! Thanks for this as ever SCRIBD!!

[Irfan Sehic · Rating: 1 out of 5 stars]

Don't waste your time. I need six more words to post a review. There, that should do it.

[Calvin · Rating: 1 out of 5 stars]

I can't seem to listen to it, been clicking it again and again.

[Lisa Michelle · Rating: 1 out of 5 stars]

A waste if you really want useful knowledge. Move on.

[daniel gur arie · Rating: 5 out of 5 stars]

great book! I really enjoyed it. its good for beginners and advanced.

[TheSkandranon · Rating: 2 out of 5 stars]

The information in the book itself was good, but the narration was way too fast and I couldn't really follow it very well. I was hardly able to retain any of the information. Plus I would have liked to hear about applying it to my personal life more than just business

[NP NP · Rating: 5 out of 5 stars]

Great audiobook. The pace of the speech was just right, despite what I read on the review. I bet that the fast-paced speech is intentional.

[Parker Schultz · Rating: 5 out of 5 stars]

great book, will reread soon. x x x x x

[Jessekrause · Rating: 2 out of 5 stars]

Great information, but read the book instead. Some of the worst narration I’ve heard yet. Glad it’s over!