Protocol: The Power of Diplomacy and How to Make It Work for You

Written by Capricia Penavic Marshall

Narrated by Capricia Penavic Marshall and Courtney Patterson

President Obama’s former United States chief of protocol looks at why diplomacy and etiquette matter—from the international stage to everyday life.

History often appears to consist of big gestures and dramatic shifts. But for every peace treaty signed, someone set the stage, using hidden influence to effect the outcome. In her roles as chief of protocol for President Barack Obama and social secretary to President Bill Clinton and First Lady Hillary Clinton, Capricia Penavic Marshall not only bore witness to history, she facilitated it. From arranging a room to have an intended impact on the participants to knowing which cultural gestures earned trust, her behind-the scenes preparations laid the groundwork for successful diplomacy between heads of state around the world and tilted the playing field in her team's favor.

If there's one thing that working at the highest levels of government for over two decades has taught Marshall, it's that there is power in detail and nuance—the micro-moves that affect the macro-shifts. When seemingly minor aspects of an engagement go missing or awry—a botched greeting or even a poorly chosen menu—it alters the emotions and tenor of an exchange, setting up obstacles rather than paving a way forward. In some cases, an oversight may put the entire endeavor in jeopardy.

Sharing unvarnished anecdotes from her time in office—harrowing near misses, exhilarating triumphs, heartwarming personal stories—Marshall  brings us a master class in soft power, unveiling the complexity of human interactions and making the case that etiquette, cultural IQ, and a flexible mind-set matter now more than ever. When the notion of basic civility seems to be endangered, Protocol reminds us how critical these principles are while providing an accessible guide for anyone who wants to be empowered by the tools of diplomacy in work and everyday life.

• Language: English
• Publisher: HarperAudio
• Release date: Jun 23, 2020
• ISBN: 9780063005488

Capricia Penavic Marshall

Capricia Penavic Marshall was Chief of Protocol of the United States from 2009 to 2013. She is current president of Global Engagement Strategies, which advises international public and private clients on issues relating to the nexus of business and cultural diplomacy. She serves as Ambassador-in-Residence at the Adrienne Arsht Latin America Center at the Atlantic Council in Washington. In her post under the Obama administration, she reinvented modern protocol by building relationships between industry leaders worldwide creating strategies to transform global engagement. During her service she oversaw the details of diplomacy during six State and Official Visits, countless Working Visits, and the G20, Nuclear Security, APEC, G8, NATO and Sunnylands Summits. 

Reviews for Protocol

[maneekuhi · Rating: 5 out of 5 stars]

I read Capricia Penavic Marshall’s book because it was the selection of a new book club I had just joined. Let me be more clear – I would not have selected this book in a million years. My usual genres are history, politics, crime fiction and spy fiction. So what did I think of “Protocol: The Power of Diplomacy and How to Make It Work for You” (PR) ? I was shocked - I enjoyed it thoroughly. It hooked me within the first 30 pages or so. Why is it so special? First off, PR is very well written. The prose is masterful, and the structure is perfect. Capricia is a subject matter expert, having served as Social Secretary for President Clinton and Chief of Protocol for President Obama. She covers everything, and what makes the book so entertaining and instructive are the many, many anecdotes that she weaves into her 400 page book. She knows everybody so she also draws upon the experiences and stories she has gleaned from others who preceded her as well as colleagues from countries around the world. Want to know the tradition for proper social greetings in Germany? It’s in here. So are a very number of very funny stories like how Capricia greeted Mexico’s President Calderon at the White House (see the video). And touching stories, like Obama’s gift presentation to Elizabeth ll. And Obama with the New Town families. I also enjoyed the many little tidbits about dealing with government leaders from all over the world.Finally, PR offers tons and tons of practical tips about meeting and socializing, things that can apply to your next door neighbor as well as the Prime Minister of India. I am pleased to say I have met an Indian PM; I only wish I had the opportunity to read PR beforehand.Highly recommended.