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In the age before streaming, there was no better prize for new series than to premiere after the Super Bowl. Over the years, networks have used the powerful audience lead-in of the premier NFL event's 100 million-plus viewers to provide sampling for a new series. Such hits as "The Wonder Years," "Homicide: Life on the Street" and "Family Guy" received their first exposure after the broadcast. ...
by Stephen Battaglio, Los Angeles Times
May 23, 2024
3 minutes
In the age before streaming, there was no better prize for new series than to premiere after the Super Bowl.
Over the years, networks have used the powerful audience lead-in of the premier NFL event's 100 million-plus viewers to provide sampling for a new series. Such hits as "The Wonder Years," "Homicide: Life on the Street" and "Family Guy" received their first exposure after the broadcast.
Lately, the post-Super Bowl stunt has been used less often. The
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