Offering cash to obese people in text messages could help them to lose more weight, study suggests
Offering cash incentives to obese people in text messages could help them to lose more weight, a trial has found.
Researchers suggested this approach could be cheaper for the health service than traditional weight management programmes as it requires fewer staff.
It could also help reach people from more deprived areas, they added.
The year-long study – known as of – included 585 men from , and Glasgow with an average
