Evening Standard

How to write persuasive copy: A masterclass with Barnaby Benson

Source: ©Nicola Percy

A one day masterclass that will teach you all the skills necessary to write and commission persuasive copy.

Great copywriting starts with an understanding of your audience, your aims and your preferred media. Led by professional copywriter Barnaby Benson, this highly practical and interactive masterclass unveils the thinking process behind persuasive copy. After revealing how to create and

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