Lifelong friends Purna Khatau and Phoebe Vickers are the designers and creative minds behind clothing and lifestyle brand Rhode, named after a sea nymph in Greek mythology. Launched in 2014, while they were based in New York, the brand’s headquarters are now situated in Los Angeles.
Over the past decade since inception, Rhode has expanded significantly with 150 stockists across 47 countries, including UK retailers Harvey Nichols, Harrods and Coggles. Celebrities that have embraced Rhode’s vibrant designs include Beyoncé, Rihanna, Lupita Nyong’o, Eva Mendes, Serena Williams, Anne Hathaway and Khloé Kardashian.
Rhode’s design philosophy is an elevation from typical beach resortwear and focuses
