A humble passion for fashion is where things may have started with Falguni and Shane Peacock, but in our intensely connected global village, this label went on fire across the world—unapologetically—from day one. As Falguni and Shane say, “Back in 2004-05, when we had just established our brand, we decided to debut our collection at India Fashion Week. It was eventually bought out by Harrods first and then Villa Moda, followed by many other retailers abroad.”
“It was our intuition that got us to take our first steps in the world of fashion towards the West. After we saw how successful our association with Harrods was, we decided to show at international fashion weeks because we felt we were ready to make a mark on the global stage. So then came London Fashion Week, Miami Fashion Week, LA Fashion Week and, ultimately, New York Fashion Week for several seasons.”
Today, their unique digital print meets sexy sheer, meets sequins, meets feathers, meets rich Indian crafts; and have been seen on such global goddesses as Priyanka Chopra Jonas, Beyoncé, Paris Hilton, Lady Gaga, Kylie Jenner, Kim Kardashian, Nicky Minaj and even Doja Cat. Not to mention the entire roster of Bollywood glitterati.
