Los Angeles Times

A slice of tourists hasn't returned since COVID-19. LA wants them back

Tourists visit Hollywood Boulevard to check out the Walk of Fame and other iconic sites on Aug. 11, 2021, in Los Angeles, California.

Before the pandemic, a steady stream of buses ferrying tourists from Brazil, China, Australia and elsewhere pulled into the Original Farmers Market every day. They typically idled for an hour or so, while their passengers ate and shopped for souvenirs at the historic collection of food stalls and kitschy shops in the heart of Los Angeles.

The buses still come these days. But, if the city's overall tourism figures are any indication, the number of international travelers isn't what it used to be.

Adam Burke is looking to fix that.

As president and chief executive of the Los Angeles Tourism & Convention Board, Burke has

You’re reading a preview, subscribe to read more.

More from Los Angeles Times

Los Angeles Times3 min readCrime & Violence
Anita Hill-led Hollywood Commission Wants To Change How Workers Report Sexual Harassment
In the wake of movie mogul Harvey Weinstein's 2020 rape trial, a survey of nearly 10,000 workers by the Anita Hill-led Hollywood Commission revealed a sobering result: Few people believed perpetrators would ever be held accountable. The vast majority
Los Angeles Times8 min read
How Laci Kaye Booth Survived Nashville To Make A Killer Country Album
LOS ANGELES — Laci Kaye Booth clearly recalls the career path she'd envisioned in her head. After finishing in fourth place on "American Idol" in 2019, the smoky-voiced country singer from small-town Texas promptly moved to Nashville, Tennessee, to p
Los Angeles Times3 min read
Reba McEntire's Pick Asher HaVon Wins 'The Voice' As 3 Coaches Take Their Final Bows
LOS ANGELES — Asher HaVon won "The Voice" on Tuesday as three of the reality show's four coaches also prepared to take their final bows. The 31-year-old soul and R&B singer from Selma, Alabama, was moved to tears when his victory was announced during

Related Books & Audiobooks