I’M AN AI developer and consultant, and when OpenAI released a preview in February of its text-to-video model Sora—an AI capable of generating cinema-quality videos—I started getting urgent requests from the entertainment industry and from investment firms. You could divide the calls into two groups. Group A was concerned about how quickly AI was going to disrupt a current business model. Group B wanted to know if there was an opportunity to get a piece of the disruptive action.
Counterintuitively, the venture capitalists and showbiz people were equally split across the groups. Hollywood producers who were publicly decrying the threat of AI were quietly looking for ways to capitalize on it. Tech startups that thought they had an inside track to disrupting Hollywood were suddenly concerned that they were about to be disrupted by a technical advance they didn’t see coming.
This is the new normal: Even the disruptors are afraid they’re about to be disrupted. We’re headed for continuous disruption, both for old industries and new ones. But we’re also headed for the longest period of economic growth and lowest unemployment in history—provided we don’t screw it up.
As AI and robotics accelerate in capabilities and find their way into virtually every corner of our economy, the prospects for human labor have never been better. Because of AI-driven economic growth, demand for human workers will increase; virtually anyone wanting to enter the work force will have opportunities to find meaningful, well-compensated careers. How we look at work will change, and the continuous disruption will cause a lot of anxiety. But the upside will be social improvements to levels we cannot currently comprehend. Roles and jobs may shift more frequently, but it will be easier to switch and more lucrative to do so.
While some of my peers in artificial intelligence have suggested AI could eliminate the need for work altogether and that we should explore alternative economic models like a universal basic income, I think proposals like that don’t take into account the
