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    Taylor Swift fans mean business with Tortured Poets soap, Eras yarn, Kelce cookies

    Entrepreneurial Swifties are selling crafty products inspired by Taylor Swift's music and style. Swift herself has been known to send notes and even homemade gifts to creative super-fans.
    by Chloe Veltman Apr 26, 2024 4 minutes
    Cookie in the Kitchen's cookie collection riffing on Taylor Swift's relationship with football player Travis Kelce.

    The official Taylor Swift online store is chockablock with earrings, hoodies, vinyl and other merchandise promoting the star's latest record-breaking album, The Tortured Poets Department.

    But there's also a parallel industry devoted to selling crafty products inspired by Swift's music and style — and it's thriving.

    "We've made soaps inspired by all of Taylor Swift's albums. So of course we're excited to introduce this one: Tortured Poet!" says Duane Swenk in a TikTok video. It's been up for about a week, and has already been viewed more than 1.4 million times.

    Swenk is the spokesperson for his family-run — and a big Swiftie. Wearing a beard, beret and T-shirt, he's showing off a soap in the shape of a cup of Earl Grey tea. It comes with a detachable saucer.

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