The global events of the last four years have taught business owners one important lesson: Business continuity is crucial to the long-term viability of any company. The founder of Rolex, Hans Wilsdorf, had the foresight to prepare his business for a future without him or any descendants to pass it down to. The Rolex Foundation, led by its board of directors, strives to constantly improve not only its watches but also its environmental performance and social impact in its quest for excellence.
Rolex has consistently advocated for and supported social, cultural, and scientific programmes since its founding. In 2020, it introduced the Impact and Sustainability initiative to reinforce its work into being a responsible manufacturer of long-lived and sustainable products. Today, the development of new Rolex timepieces weighs their social impact and environmental performance, along with other qualities like technical performance or material innovation.
