What's in a name? Everything it seems - Abrdn shld knw
There’s a lot of value in a name, not just in terms of brand recognition and trust from your customers, but in the value of your company - or your share price.
Nearly 40 years ago when I started my company, I wanted my name - or rather my middle names - to be inside the collars of men worldwide, not because of ego, but as a constant challenge
