What happens when Shiv Roy (Sarah Snook) in Succession and Alex Levy (Jennifer Aniston) from The Morning Show meet up for coffee? A lesson in quiet luxury takes place.
The celebrated luxe trend merges new-age minimalism and a burnished approach to luxury. The logo-less brands of the wealthy – many thanks to and the nostalgia of 2010’s minimalism fashion era – have all worked up the appetite for a “quality over quantity” aesthetic.