These days, creativity alone just isn’t enough. Clients need to see ideas lined up alongside a commercial strategy, but not in the way some agencies are thinking. “Yeah, yeah,” they say, “the effectiveness guys are all over the ECD.” That sounds like a fast-track to disunity and a lack of cohesion, maybe best avoided.
Multiplied was formed with a clear vision from day one: to be a commerce agency at which creativity works in unison with strategic effectiveness principles. They call it a ‘beautiful collision’, but this collision could be a train wreck were it not for the allimportant cohesive tack they take. It
