There’s no denying that colour informs how we understand our surroundings. It can evoke emotion and, according to Google Design Studio, it can also be expressed through sound, taste, smell and touch, as much as visual perception.
The studio is mounting its third interactive Milan Design Week, in collaboration with the LA-based art and research lab Chromasonic. The installation activates all the senses as visitors move through 21 ethereal spaces, eventually reaching a series of rooms that more tangibly demonstrate how certain tones relate to specific sensations and are harnessed in the brand’s ever-evolving suite of products – phones, tablets and smart home devices.