Best bridal perfume for your wedding day in 2024
When you’re picturing your wedding day outfit, you may have thought of everything from the biggie - the dress - to hairstyles best suited for veils and smaller details like the perfect shade of lipstick. But have you considered fragrance?
It’s easy to forget about scent until the last minute, but a dedicated bridal fragrance is about more than trailing a heavenly scent along your walk down the aisle (although that’s pretty important too).
Scent is a powerful memory trigger so a new one will tie your olfactory senses to the special day, helping you recall it years from the I Do’s - especially if it's different to your usual EDP. One whiff will pull you back, as if by magic.
Jo Malone London is a favourite for many brides, with a selection of floral colognes in the main collection that serve beautifully as bridal fragrances. They can even be mixed and matched with your partner to create a couple's wedding scent for the big day. Sign up for the brand’s
