Best selling female perfumes to inspire your new signature scent
Scent is so inextricably linked with memory that switching up your traditional fragrance can help mark a new stage in life.
You need not wait till January, September or even a Monday to transform your mindset and reset, securing a new signature aroma might just do the trick.
Jane Ollis, medical biochemist and environmental scientist, explains “Scent has the most potential if you want to change how your brain is operating. The olfactory bulb has a magical direct route straight to the brain's limbic system, which is important for regulating emotions and forming memories”. This means that the right notes can be really evocative in changing our mood, whether that’s the whiff of mowed grass or a freshly brewed cup of coffee.
In the fragrance space, we have long-established associations in terms of seasons. Lighter, fresher perfumes are typically worn during the summer, while smoke, wood, cinnamon and pine pave the way for a cosy winter feeling.
But the power of a scent family can go beyond this. Rich are hugely popular and feel luxurious and opulent, can be nostalgic with its sweet associations and rose is synonymous with love. Coconut-based scents have transportive properties to tropical destinations, while patchouli is said to
