MALCOLM WOOD
When it comes to sustainability, Malcolm Wood, the outdoor adventurer, filmmaker and co-founder of Maximal Concepts, is a realist—and takes a practical approach to finding solutions. “To be human is to consume—and to do business is to consume,” says Wood, who is an Asia’s Most Influential honouree.
“Everyone is hypocritical. I do things very sustainably, but I have a global business.” Building restaurants—Maximal Concepts boasts the likes of Mott 32, The Aubrey and Limewood—takes resources, as does “getting on a plane and continuing to do things”. And instead of putting his head in the sand, Wood says he uses his platform to influence those around him. “If you are leading your business, you are the person responsible
