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    Movie theater industry makes plea for more films, rails against piracy at CinemaCon 2024

    by Christi Carras, Los Angeles Times Apr 10, 2024 4 minutes
    Charles Rivkin, Chairman, MPA, speaks onstage during "The State of the Industry and a Special Presentation from Crunchyroll" during CinemaCon, the official convention of the National Association of Theatre Owners, at Caesars Palace on Tuesday, April 9, 2024, in Las Vegas.

    Somehow, heartbreak feels good in a place like CinemaCon — where no matter how many hits the motion picture industry has taken over the last year (and, uh, it's taken a lot), exhibitors from all over the world unfailingly come together to exude enthusiasm about the moviegoing experience and optimism about the future of cinema.

    Flag bearers for the Motion Picture Association, the National Association of Theatre Owners and other major industry players convened Tuesday at Caesars Palace in Las Vegas to deliver their annual state-of-the-business address and officially kick off the event. Movie stars, filmmakers and studio heads are expected to tease, extol and in some cases screen their upcoming releases.

    There's a lot riding on those movies in partially brought on by and effectively halted film and TV production last year for about six months.

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