Her World Singapore

Can I have your number, please?

1. Elizabeth Arden Eight Hour Cream Skin Protectant, $42 for 50ml

What’s in a number? In 1930, Canadian-American beauty mogul Elizabeth Arden concocted a multi-purpose ointment that was later named “Eight Hour Cream Skin Protectant” upon release. It earned the catchy “Eight Hour” moniker when one of Arden’s client’s supposedly applied the balm on her son’s scraped knee, and noticed the complete healing of the injury just eight hours later.

Aside from the famous story of its origins, the vitamin E and salicylic acid enriched petroleum-based formula has gained popularity among royals, celebrities and A-list makeup artists (the late Queen Elizabeth, Victoria Beckham and Kate Moss are said to be fans).

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