Ads for British diamond firm banned over ‘real’ claims
by Josie Clarke
Apr 09, 2024
2 minutes
Adverts for a diamond manufacturer have been banned for misleading consumers by not making it clear the gems are synthetic.
Press and Instagram ads for Skydiamond in February last year, as well as its website, featured the headline, “Say hello to the world’s first and only diamond made entirely from the sky.”
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