CROWN Magazine

REACHING NEW LEVELS

It is hard to say if Laurent Lecamp, the global managing director of Montblanc’s Watch Division, knew just how successful the 1858 Iced Sea collection would be when he launched it in 2022. He was certainly aware that he had tapped into a motif that stayed true to the brand’s identity and intrigued watch enthusiasts across the board. The gratté-boisé technique used to create the visually arresting dials of the Iced Sea is not only authentic but also unique to Montblanc in watchmaking, and the Mont Blanc massif it emulates is core to the brand’s identity – its very logo represents the snow-covered glaciers of the summit.

The following year demonstrated that the Iced Sea was no one-hit wonder. Even as the brand introduced various colourways for the three-hand watch, it developed new designs and motifs drawn from the Iced Sea’s central concept

You’re reading a preview, subscribe to read more.

More from CROWN Magazine

CROWN Magazine2 min read
Everywatch, A Pricing Aggregator, Launches At Dubai Watch Week
Data. Too little of it is bad; too much of it is overwhelming. In the watch industry, data remains elusive, from how we factor or value certain watches to how prices evolve. Until recently, most systems that captured evolving prices of iconic models
CROWN Magazine1 min read
Subscribe Now!
Scan the QR code above or visit www.crownwatchblog.com/subscribe Annual subscription (4 issues): SGD 60 + Delivery charges - SGD 24 CROWN is also available on the Magzter and Zinio digital stores. Both are available for web, desktops and in the app s
CROWN Magazine2 min read
Editor’s Note
This year looks to be another year of smooth running for luxury watchmaking. While industry insiders and retailers are fretting about many individual concerns, ranging from purchasing among Chinese tourists to potential instabilities, et cetera, watc

Related Books & Audiobooks