strategy and design firm CARTEL—Spanish for “poster”—is a nod to founder Carlos Zamora's Cuban-American heritage and his background as an awardwinning designer and illustrator. In 2021, his firm was hired to create brand identity work for the emerging Downtown North insight district, including and buildings, which once housed the city's two daily newspapers. Within four years, Zamora made the latter building CARTEL's headquarters, writing a new chapter for his own business.
