Why Every City Feels the Same Now
Some time ago, I woke up in a hotel room unable to determine where I was in the world. The room was like any other these days, with its neutral bedding, uncomfortable bouclé lounge chair, and wood-veneer accent wall—tasteful, but purgatorial. The eerie uniformity extended well beyond the interior design too: The building itself felt like it could’ve been located in any number of metropolises across the globe. From the window, I saw only the signs of ubiquitous brands, such as Subway, Starbucks, and McDonald’s. I thought about phoning down to reception to get my bearings, but it felt too much like the beginning of an episode of The Twilight Zone. I travel a lot, so it was not the first or the last time that I would wake up in a state of placelessness or the accompanying feeling of déjà vu.
The anthropologist Marc Augé gave the name non-place to the escalating homogeneity of urban spaces. In non-places, history, identity, and human relation are not on offer. Non-places used to be relegated to the fringes of cities in retail parks or airports, or contained inside shopping malls. But they have spread. Everywhere looks like everywhere else and, as a result, anywhere feels like nowhere in particular.
[Read: The smartphone has ruined space]
The opposite of placelessness is , and all that it implies—the resonances of history, folklore, and environment; the qualities that make a location deep, layered, and idiosyncratic. Humans are storytelling creatures. If a place has been inhabited for long enough, the stories will already be present, even if hidden. We need to uncover and resurface them, to excavate the meanings behind street names, to unearth figures lost to obscurity,
